Born in Charleston, SC - The Holy City - "The Holiest Rub" is a flavor powerhouse that elevates your steak, chicken, pork, fish, and veggies to a heavenly level. Featuring a bold combination of ghost powder and brown sugar, chili flakes, and cayenne, it strikes the perfect balance of heat, complimented by the caramelized sweetness of brown sugar. Together they create a mouthwatering charred crust bursting with sweet and spicy deliciousness. For the best results, rub it on generously, apply the heat, and savor the magical taste!